Our SuperCommerce Series
Copyright 2012. All rights reserved, Mobile Wallet Media, Inc. News & Opinion on the Future of Mobile Payments & Marketing!
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Secure Our Future Transactions > How a SOFT Landing Can Work!
Top Mobile Commerce News
Beyond NFC Security For Mobile Payments A Greater Threat Looms
The Top 5 Killers of Innovation? > What stands in your way? > TBD
Ready for SuperCommerce?
What are the Top 5 Killers of Innovation?
The answers might surprise you, but if you are open to change, REAL CHANGE, success is close!
Innovation, at it's very nature, is at odds with the 'Status Quo'. However, for incumbent companies and leaders to remain relevant and profitable, they must embrace innovation or risk becoming irrelevant or extinct.
Companies that stop innovating are simply giving competitors the edge and vanquishing future market share and revenues. Apple, Facebook, Google and startups, Square and LevelUp are such examples of innovation.
So how do innovative companies or people become a non-stop engine of invention? One thing is for sure, they focus on what the consumer wants and needs, and consistently tailor product development to this end. Being first and right is also key to winning, but the number one way to lead your industry is to not be afraid to fail. Fear freezes innovation!
Search, Social or SuperCommerce?
The key to commerce shall be the seamless completion of the value and convenience chain for consumers and merchants alike.
How may Google, Facebook and First Data disrupt Daily Deals? Will EVOLUTION lead
to REVOLUTION? How about M&A?
Daily Deals Manifest Destiny
Can one live on deals alone?
Tour D' Mobile Payments
PayPal, Google Wallet, ISIS, Square & more. What are the barriers to adoption and how they may be overcome?
AUG
SEPT
SEPT
The Future of Money
Where will payments be in 2020? Will mobile over take cards & cash? Learn how a 'Secure, Social & Rewarding' wallet will disrupt it all?
Bridging the POS GAP
NFC is Tortoise and the 2D Bar Code is the
hare. Retailers, simplify the myriad of choices!
Learn how DISRUPTION is RIPE for 2013!
OCT
OCT
Greed is NOT GOOD!
Cause Commerce IS!
Cause Commerce can set you apart! Learn what it is, why it will soon be, non-optional, and how it will add to your Social Brand.
NOV
Loyalty LIKE Never Before!
NOV
Companies and leaders, to remain relevant and profitable, must embrace innovation or risk becoming irrelevant or extinct.
Top 5 Killers of Innovation!
HDTV - High Def. Total Vision Where are your Blind Spots?
Connect the dots! See the big picture!
If your Mobile Strategy is unclear, you may be
missing key pieces. Get a holistic perspective.
AUG
DEC
TM
Getting consumers to adopt a new product requires an incentive, especially when they are content with current one.
Savings is required to gain adoption by consumers and merchants alike. The marketing model here appears to be pretty straight forward, but the complexity of delivering savings to consumers and merchants is easier said than done. Mobile payments service providers need to offer a platform enabling merchants to easily deliver programs as follows: 1) First-time use offers, 2) Coupons, 3) Proximity offers, 4) Personalized offers using data analytics and 5) Loyalty program offering instant-savings or rewards. More
By Randy Smith, Mobile Wallet Media
Monday, August 13, 2012
There has been so much hype around NFC mobile payments security that perhaps other threats have been ignored.
As technology speeds forward at 'Mach 5', we are fast approaching a new destination, the need to secure our smartphones from hackers. Very soon the same types of threats that exist for our PC's may run rampant on mobile. NFC is now in Android phones to power mobile payments, as well as someday soon serving as a key to lock and unlock our cars, computer, home and office. But for NFC to work it must be turned on to transmit it's signal. So it appears there is yet another problem to solve as to how best accomplish this. Continue
By Randy Smith, Mobile Wallet Media
Tuesday, August 14, 2012
Real-time mobile authentication is the key to defeat fraud. Mobile authentication should be securing ALL cash and credit transactions and accounts.
Imagine a world where you controlled final authorizations over all of your financial transactions. Card, bill payment, EFT, credit file and IRS files, could all be under your control. A common setting, using the SOFT mobile app/web, might be to permit all card present transactions in your local area/zip code or use mobile GPS to confirm location, while requiring a text or mobile app/web confirmation for ecommerce, bill pay, EFT, credit file or IRS transactions.
By Randy Smith,
Mobile Wallet Media
Monday, July 30, 2012
A 2-year old company, out of Toronto, Canada, named SafePay is leading the charge towards securing transactions online using the mobile phone to authenticate transactions. GigaOM reports "While online merchants have been getting better at combating online fraud, it still cost them $3.4 billion last year, or about 1 percent of online revenues." Continue
Wednesday, August 15, 2012
It has always baffled me as to why retailers have not banded together to form their own mobile wallet network. The benefits are too many to not engage in doing so.
Today with the announcement of Merchant Customer Exchange (MCX), leading retailers Wal-Mart, Target, 7-11, Best Buy, CVS, Darden Restaurants and more, a much anticipated 'Retailer Mobile Wallet Network' focused on serving their customers has formed. MCX has not revealed the technology to be used to enable their mobile wallet, nor have they hinted as to when the service will be available. More
The 7 S's Required for Success in Mobile Payments - By Mobile Wallet Media
Articles by Mobile Wallet Media
Retailers Stepping Up To Build Own Mobile Wallet Network
05/17/13 > Business Insider: Who Will Win As Mobile Payments Go Mainstream? [SLIDE DECK]
05/17/13 > Mobile Commerce Press: M-COMMERCE IS TOO CHALLENGING AND TOO SLOW FOR MANY CONSUMERS
05/17/13 > Street Fight Mag: Moving Upstream, PayPal and Square Make a Play for the Local Merchant’s POS
05/16/13 > timesunion.com: CorFire™ and OLO Partner on Integrated Mobile Commerce Solution for Restaurants
05/16/13 > patentlyapple.com: Apple Advances their Future Shopping App Again & More
05/16/13 > BuisnessWire: Marqeta Online-to-Offline Commerce Engine Powering Multi-Retailer Facebook Card
Thursday, August 16, 2012
Daily Deals have had their 15-minutes, or quarters of fame, but must change their behavior to live on. The gravity of dire profit reports is requiring the industry to seriously reconsider their business model.
Are Daily Deals Too Dysfunctional To Survive?
The media focus seems to have been mostly on enabling technology, security and savings, but retailers need a 'Clear-Cut Vision' on how Mobile Wallets will drive more traffic to their stores.
Social will be a key driver of traffic.
Social networks provide the reach retailers are looking for, and one of them is a Droid (please tell me you got that joke referencing Star Wars - Episode 1 + Google's phone). Yes, I know if I have to explain it, it only makes it worse. Welcome to my world of humor. My friends still love me, despite this.
By Randy Smith, Mobile Wallet Media
Monday, August 20, 2012
Social has no borders or boundaries and all channels connect to it and serve it. Social networks provide, other media channels, the ability to interact with their customers. Social also has unparalleled depth of data on it's users. Of course each channel each has it's own unique data analytics.
I love the Starbucks Card Mobile App. It is fast, simple, convenient, fun and rewarding. However, 'Pay with Square' may have a tough time scaling as fast as other Mobile Wallets, like Google, MCX and ISIS, if they fail to simplify integration at POS.
By Randy Smith,
Mobile Wallet Media
Friday, August 24, 2012
The Pay with Square Video showcases a long overdue and brilliant customer service feature, making it much easier for hospitality employees to provide 5-Star service. I spent several years in the 80's and 90's working in guest services for luxury hotels and in the restaurant industry. Therefore, I understand very much about high-end customer service in the hospitality industry. Pay with Square is great, but it may prove difficult to get their software installed quickly unto POS systems. Continue
A Square Peg in a Round Hole - Is Pay With Square Scalable?
The 7 S's Required for Success in Mobile Payments > A 7-Week Series
Let The Games Begin!
The 7 S's Required for Success in Mobile Payments > A 7-Week Series
Time is money in business and retail and possibly even more so with Mobile Wallets. The wallets that will make the biggest impact will be the one's with the most transaction SPEED at Point of Sale and most easily and seamlessly integrated with POS.
During and since the London Olympics, a fast and furious slate of news about Mobile Wallets strolled across our screens. With all the pomp and positioning on par with the actual Olympics, I believe the 'Opening Ceremony for the Mobile Wallet Olympics' has officially taken place. But rather than just two weeks of competition, the 'Mobile Wallet Olympics' will play out over the next 2-4 years. Continue
Could PayPal's "Pay InStore App," now on trial in the UK, be a preview of the future of PayPal's mobile payments in America? It appears to work much like the famed, Starbucks Card Mobile App.
By Randy Smith,
Mobile Wallet Media
Tuesday, August 28, 2012
A Glimpse of PayPal Mobile Payments for USA in UK?
Thursday, August 30, 2012
Daily Deals are indeed not dead, but must evolve and transform if they are to survive the mass adoption of the Mobile Wallet. Daily Deals as we know them will continue to exist, but they will need to reduce fees and discounts drastically to reach their 'Manifest Destiny.'
Daily Deals Manifest Destiny - Can One Live On Deals Alone?
It has been said that "People don't care what you know unless they know how much you care." Today, this is perhaps more true than ever, in life, as well as in retail and business in general.
Cause marketing in retail has been around for sometime, but a new revolutionary model is soon to alter ALL retail commerce. Last week we saw LevelUp introduce a preview of 'Causes Engaged to Mobile Commerce.' This engagement will last 6-12 months and then the marriage will commence and cement the relationship between Causes and Commerce. Causes will be bound to Commerce for GOOD!
In the near future, it will be required that retailers show they care by donating a percent of every transaction to charity. LevelUp's sneak preview is a window to the future.
By Randy Smith, Mobile Wallet Media
Tuesday, September 4, 2012
Sharing is Caring!
The Cause Commerce Mobile Revolution Has Begun! Yet Another Mega Trend!
The less barriers to adoption and the more universal or "Future-Proofed" solutions are, the greater the chance of adoption by all tiers and types of stores.
The biggest winners will be the solutions that are ubiquitous as cards are now.
NFC and 2D Lead the Way to Scale Mobile Wallets, but is there a Black Swan?
Retail commerce has never been at such an exciting time as now, nor has is been at such a technological crossroads. In the late 90's it was e-commerce, loyalty and gift cards that retailers and service providers were busy implementing. Now a mirror-image of the 90's is being re-enacted with the goal of enabling mobile to replace plastic and paper cards & coupons. With literally next to zero infrastructure in place to date, the solutions that can move fastest, in their move to mobile, will win the most market share.
Scalability
How will mobile payments mesh best with Main Street?
It seems like it's gotten as complex and confusing as can be for retailers and even the mobile payment service providers themselves.
We'll provide a legend to map out all the pieces, as well as strategy and opinion.
At Tour's end the future of mobile commerce may be a bit more clear. Continue
By Randy Smith,
Mobile Wallet Media
September 12, 2012
Tour de Mobile Payments - The Mobile Wallet & Main Street
Apple's decision to not include NFC in their iphone 5 has extended the runway for disruption via alternative technologies enabling Mobile Wallets and payments.
Every move that is made by PayPal or Apple affects the entire sphere of the mobile payments and Mobile Wallet world. The non-inclusion of NFC by Apple will be sure to alter and delay Google Wallet & ISIS.
All Things Digital just published an article by Carey Kolaja, Chief of Operations for Global Product & Experience at PayPal. This article is a relevant part of the public conversation about the Mobile or Digital Wallets. I will also propose a philosophy that must be adopted to solve problems and engage innovation in general and specifically in this space. Continue
By Randy Smith,
Mobile Wallet Media
September 21, 2012
"When defining moments come along you either define the moment or the moment defines you." Kevin Costner, Tin Cup (movie) - Don't let source of innovation derail you.
Moneyball-Like Innovative Disruption is Cure for Mobile Wallet Dysfunction
The Mobile Engagement In Retail Conference, in Denver on September 13-14, was a very well-rounded event. I gained new insights from experts in mobile: retail, advertising, loyalty and payments.
By Randy Smith,
Mobile Wallet Media
September 26, 2012
Could Digital Watermarking replace QR or 2D barcodes? After seeing how Digimarc's technology works, my only question is why wouldn't it replace QR codes for some uses? It seems all that is needed is a branding and education campaign to make their tech dominant. Continue
The Western States Acquirers Conference delivered insights and direction for the payment industry to follow. Two of the general sessions were "Embracing Change; Staying Relevant in the Changing Payments
By Randy Smith,
Mobile Wallet Media
September 29, 2012
Landscape" and "Future of Acquiring . . . Will you Wipeout or Catch the Big One?" The wake-up call to reality is ringing and it is time to answer the call. If you can't beat the join them, might provide the answer. Continue
Embracing Innovation is Answer to Tech Disruption - WSSA Conference
By Randy Smith,
Mobile Wallet Media
October 5, 2012
I think we've only seen the tip of the iceberg here. Discover was once the 'New kid on the block,' as was PayPal. Now both are firmly established as the number 4 and 5 players in payments. These two companies have incredibly complimentary strengths. Discover has much room to grow and PayPal has always been the innovator and wants to expand it's presence from the online to the physical world. Their current partnership is one that is mutually beneficial. PayPal rides the rails of Discover's acceptance in the real-world stores and Discover taps into PayPal's Digital Wallet, alternative payment methods and their as 110-million+ regular users and 9-million+ merchants.
IF they can figure out how to BEST LEVERAGE each other's strengths, they could both DOUBLE their market share in as fast as 2 YEARS!
PayPal + Discover = Dynamic Duo that could also be THE Disruptive Duo!
By Randy Smith,
Mobile Wallet Media
October 10, 2012
NFC is the Tortoise and QR/2D bar codes are the Hare, but is there a Cheetah that might chase down the Hare and further stall the Tortoise?
And in the end, who will be the Lion and King of the mobile payments?
Bridging The POS GAP - Disruption is Overdue! > Our SuperCommerce Series
By Randy Smith,
Mobile Wallet Media
October 16, 2012
"The one who enrolls, is the one that controls."
Richard Crone of Crone Consulting speaking about the control of 'Big Data' via Mobile Wallets.
"We must get away from the idea of wanting to control the customer. Today the way you control the customer is to provide value. We just need to confirm ID at POS. Does your new product integrate with all systems and will it scale?"
Amir Wain, CEO of I2C, Inc.
Many profound insights were shared at the 5th MCPI Summit in Chicago on October 2-3.
How will retail sales soar in the coming years?
Search + Social + Savings + Sharing + Reviews + Products + Big Data + Proximity + Security + Fun + Video + Pics + CPG Offers + ? (TBD) + Mobile Wallet
= SuperCommerce
The Mobile Wallet will be at the crossroads of ALL commerce by delivering unparalleled convenience!
By Randy Smith,
Mobile Wallet Media
October 19, 2012
Google, Facebook, Apple, PayPal, ISIS, LevelUp, MCX, Square, payment networks, banks, processors and dozens more are key players in the battle for transactional revenues and the future gateway to consumer commerce. We'll drill deep to get a core sample of the future of mobile commerce.
Search, Social or SuperCommerce? Future Universal Commerce Gateways
By Randy Smith,
Mobile Wallet Media
October 26, 2012
Today, rather than just telling you what I think may be the future of money, I want to start by first taking a look at innovation itself. Plato can be attributed with originating the concept that "Necessity is the Mother of Invention." Innovators like Steve Jobs and Bill Gates helped to shape the future of much of the technology we use today. If we can better understand how they knew what products and services were necessary or in demand, then perhaps we too can forge a clear path forward into the future of commerce. In looking back, we can peer forward and know that history often repeats itself.
So we will begin by observing what they saw and how they came to the conclusions they did. What Bill and Steve had was a knowledge base solid enough to understand the core problems.
If innovation is the future, understanding innovation is what matters the most.
The Future of Money - See with 2020 Vision!
WARNING! Contains challenging information! DO NOT read unless you are OPEN to CHANGE!
This article is in no way in connection w/ Money2020
It was written prior to event.
By Randy Smith,
Mobile Wallet Media
November 2, 2012
The focus of the event was clear. Mobile and Digital Wallets are the future. Many great
insights were shared by top executives, providing a preview of their direction & focus.
Is Bluebird the way to fly in prepaid? This fee free model should do well.
Money2020 Expo - Key Conversations and Companies & Services to Watch
By Randy Smith,
Mobile Wallet Media
November 14, 2012
Did the game just change? Is this the "Flux-Capacitor of Mobile Payments? You be the judge.
With the Mobile Wallet POS Switch it does not matter the mobile payment technology solution adopted. Be it NFC, QR code displayed, QR code scanned using mobile camera, code entered into mobile phone, payment terminal or by cashier into the cash register. This technology "Futureproofs" the Mobile Wallet by making it ubiquitous. No matter the method of connection to POS, this routing tech should serve as the cornerstone and blueprint for Mobile Wallet platforms.
By pairing the location of mobile device with the mobile payment technology adopted by each merchant location, a single, universal wallet is now possible. This tech makes the mobile wallet agnostic and seamless in the connection to POS.
With Mobile POS Switch, Retailers Can Adopt Solution That Suites Them Best!
Mobile Wallet POS Switch Solves Mobile Payment Standardization Puzzle!
Discussing the Future
of Mobile Commerce!
By Randy Smith,
Mobile Wallet Media
February 1, 2013
Win or lose in the Super Bowl the 49ers are a great team, with great coaching and management. To echo back to a football classic with Tom Cruise, the 49ers made "All the Right Moves." Well at least enough right moves to be in the Super Bowl. So the question is, what did they do better that set them apart from the other 30 teams that did not make the Super Bowl?
Innovation requires faith, trust, vision, persistence by the entire team to win!
We'll examine how the 49ers have once again reached the Super Bowl and how the same decision making in business is what sets apart champions from the rest. Exclaimer, I've been a huge 49er fan since I first witnessed Joe Montana and Bill Walsh roll out the West Coast Offense in early 80's. Continue
The 49ers Show Us How to Innovate, to be better than Good, to be Great!
Bank Fee Sting is a Buzzing in DC! Is there a Better Way to Earn Revenues?
By Randy Smith,
Mobile Wallet Media
April 24, 2013
Regulation is a check and balance to deter unjust acts against consumers or citizens. Corporations and banks do whatever they can to meet or exceed revenue and profit expectations, in any legal way they are able. This is capitalism and compliance departments are dedicated to walking this line. But are not banks supposed to be our TRUSTED agents of our financial services?
Industries embracing innovation & integrity may operate with less regulation.
The opportunity, the huge, gigantic opportunity and necessity exists for banks and big retailers to form a more perfect union with their customers. The way forward is thru providing services that enhance customer
relationships, over wielding the power to charge excessive fees. Banks that step up to take the higher road, will end up on top of the market. The rest will eventually have to follow, but suffer massive loss of customers and reputation. Banks that take the lead by embracing innovative ways to earn revenues, will prosper greatly. I'll start by identifying current legislation and fees, the problem with charging excessive fees and finish with sharing potential solutions.
image source:
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32 Billion in Overdraft Fees in 2012!
New Series for 2013
The 'Disruptive Innovation Meteor' named MOBILE has struck the world's of retail payments, banking and marketing. Firms wanting to survive, compete and win in this new environment must adapt by embracing disruptive innovation or risk becoming irrelevant or extinct. Read story
IF YOU FORGOT WHAT INNOVATION LOOKS LIKE
WATCH IPHONE'S FIRST COMMERCIAL BELOW . . .
Disruptive Innovation and Dysfunctional Dinosaurs
image source: abcnews.go.com
By Randy Smith,
Mobile Wallet Media
April 30, 2013
To unlock a refund, one simply logs into online/mobile bank site or visits their local bank branch. Unbanked users unlock refunds while checking their credit.
Has the estimated 5-billion dollar per year problem of tax refund fraud just been solved? You be the judge. The Tax Refund Vault leverages the security and authentication infrastructure of banks and credit bureaus to protect all tax returns. By limiting access to refunds through banks and by using a tax return's unique fingerprint of data, a whole new method of protecting tax refunds, and possibly all sorts of accounts payable documents, has been invented. The solution works like a combination lock or safety deposit box key to safeguard all tax refunds. Citizens would be able to unlock their refunds in just seconds while conducting their normal banking activities, or for those without a bank account, while checking their annual credit report for free. Continue
Image source:www.bfgfcu.org
Image source:www.123rf.com
A Solution To Solve Our 5-Billion Dollar Per Year Tax Refund Fraud Problem
The convergence of Social & Rewards is here!
Learn how Top of Mind & Automation will rule! Maximize, Mobilize & Unify Ads & ROI!
By Randy Smith,
Mobile Wallet Media
May 8, 2013
To prosper in a rapidly changing ecosystem, Dysfunctional Dinosaurs must replace their ‘Devour to Gain Power’ philosophy with 'Adapt or Die'.
So what is a ‘Dysfunctional Dinosaur?’ Dysfunctional Dinosaurs are powerful people or organizations that are self-serving and destructive, sort of like Godzilla. They operate under a status quo philosophy, as if there are no real and looming threats. Yahoo and Blackberry are classic examples of former DD's (not saying current CEO's or companies are such) and we all suffer from a dysfunctional 2-party political system.
But what is a dinosaur to do? After all their brains are small and their size, appetite and strength are huge. Dinos were programmed to operate in a very simple way, to devour in order to grow larger in size and power. This works in a world where dinosaurs, or status quo leaders, can count on an environment that supports their massive size and power.
Dysfunctional Dinosaurs Must Embrace Innovation to Survive New Ecosystem
By Randy Smith,
Mobile Wallet Media
May 13, 2013
The best CEO's have a high level of Emotional and Social Intelligence, but if they lack Innovative Intelligence, the company may struggle to meet goals and nosedive fast.
Innovative Intelligence is a recently published book authored by Canadian consultants David Weiss and Claude Legrand. The Creative Leadership Forum in review of the book states that Innovative Intelligence is "the capability to gain insights into complex problems or opportunities, and discover new and unforeseen solutions that can be implemented." Is this not what produces great and successful companies, innovative products and leaders? Is this not what every company or organization seeking? continue
Pairing Innovative Intelligence w/ Emotional Intelligence is Vital to Success
By Randy Smith,
Mobile Wallet Media
May 17, 2013
The refusal to evolve is simply ignoring reality. By not embracing innovation an organization is rejecting the change that gives it the best chance to survive and thrive.
Mobile and digital wallets will be much more disruptive than just digitizing paper and plastic cards and coupons; they will enable a whole new, more convenient, secure, rewarding and entertaining way to engage customers. They will marry marketing, advertising and payments into one seamless, simple and universal commerce app.
Let’s start by providing a definition of mobile wallet and a digital wallet, for they are not one and the same. The mobile wallet is the mobile interface a consumer uses to connect to their digital wallet(s) and enables a user to make payment, earn rewards or redeem coupons. A digital wallet, stores all the card and loyalty data and initializes and coordinates the completion of payment and loyalty transactions. continue
The Next Great Wave of Digital Disruption: Mobile and Digital Wallets
