By Randy Smith,
Mobile Wallet Media
October 3, 2013
About Mobile Wallet Media
Mobile Wallet Media is a news media, analyst, marketing and consulting firm focused on the future of mobile: payments, marketing, loyalty commerce, security, prepaid, virtual currency, daily deals and the convergence of them all with social and local. The Chief Editor, Randy Smith, was the primary founder, inventor and former CEO of MobilePayUSA, a TechCrunch Disrupt Startup Alley Winner.
Media Partners
In past two weeks we’ve seen a slew of announcements prior to the mobile payment/wallet industry’s upcoming ‘Super Bowl Event’, Money2020. No clear universal standard enabling ubiquitous mobile payments has emerged, quite to the contrary, with PayPal and Apple both announcing beacon services and quirky Clinkle making a 25-million dollar, sound NOT heard round the world, splash into mobile/digital payments. While the payments industry does not face the problems our nation now faces with reaching a consensus on the national debt, a budget and healthcare, it still has some pretty big problems to overcome to achieve scale. But alas, recent announcements by PayPal, Apple, Facebook, LevelUp, CARDFREE and Paydiant show real signs of life for advancing mobile payments.

Mobile payments for years now has been the hottest and largest trend, promising to transform not just the way we pay, but the way we shop, save, send money and pay bills. After years of cautious experimentation, the mobile/digital wallet service providers are beginning to strike accord with retailers nationwide. Using mobile payments to engage tech savvy and loving consumers is a winning focus. After all, the tech-affluent, early adopting Millennials and those in their 30’s, 40’s and 50’s with well above average incomes and represent a majority of future retail shopping in America.

Interestingly Apple, which has shown they dominate mobile shopping and has over half a trillion iTunes account users, has not come out with a mobile wallet announcement or adoption of NFC. Yet Apple did make a big splash with it’s new fingerprint sensor in the home button of the 5S. Apple also seems to be embarking upon a path parallel to PayPal with their iOS7 announcement of the inclusion of Bluetooth Low Energy via iBeacon. Paired with Passbook, it sure seems like they are setting the table to have mobile payments over for dinner soon (2014) and announce a mobile/digital wallet. Why not until then? They are not even taking part in Money2020.

PayPal has fully switched gears to engage mobile payments with the announcements of their new digital/mobile payment app and the announcement of PayPal Beacon.

So what gives? Is ‘Beacon’ the new bacon or latest Hollywood theme movie launched in tandem release or will BLE be adopted in mass by retailers nationwide? It does have it’s advantages over NFC (in most all new smart phones) and Geo-location (no signal, no ability to transact). I guess time will tell.

Of course digital or virtual currencies and mobile gift cards have been all the rage this year as well with Facebook, Gyft, Wrapp, Marqeta and a variety of Bitcoin ventures launching. Mobile/Digital gift cards, ‘Bonus-Buy gift cards’, daily deals and virtual currencies may soon gain a sizeable market share from conventional credit and debit tender types. Mobile/digital wallet level the playing field and open new opportunities for tender steering and advance capture of sales, through what I’ve previously called "Lock ‘n’ Sold" and a "Universal Advertising Methodology".

It also appears the ATM machine may soon become an endangered species unless it becomes a kiosk offering a variety of bill payment and deal offers. But even if ATM operators make this transformation, this too may be short lived as mobile/digital wallets rise in prominence.

I’ve covered all these stories in greater detail the past few months in articles here at

So what’s next? During Money2020 I’m sure keynotes MCX, Google Wallet, ISIS and First Data will also make major announcements. I look forward to covering this wild-wild west, mobile-money event.

2012 - SuperCommerce Series
Search, Social or SuperCommerce?
The key to commerce shall be the seamless completion of the value and convenience chain for consumers and merchants alike.
How may Google, Facebook and First Data disrupt Daily Deals? Will EVOLUTION lead
to REVOLUTION? How about M&A?
Daily Deals Manifest Destiny
Can one live on deals alone?
Tour D' Mobile Payments
Mobile Wallet & Main Street
PayPal, Google Wallet, ISIS, Square & more. What are the barriers to adoption and how they may be overcome?
The Future of Money
See the 2020 Vision!
Where will payments be in 2020? Will mobile over take cards & cash? Learn how a 'Secure, Social & Rewarding' wallet will disrupt it all?
Bridging the POS GAP
Disruption is Overdue!
NFC is Tortoise and the 2D Bar Code is the
hare. Retailers, simplify the myriad of choices!
Learn how DISRUPTION is RIPE for 2013!
Greed is NOT GOOD!
Cause Commerce IS!
Cause Commerce can set you apart! Learn what it is, why it will soon be, non-optional, and how it will add to your Social Brand.
Loyalty LIKE Never Before!
SuperCommerce is Seamless!
The convergence of Social & Rewards is here!
Learn how Top of Mind & Automation will rule! Maximize, Mobilize & Unify Ads & ROI!
Companies and leaders, to remain relevant and profitable, must embrace innovation or risk becoming irrelevant or extinct.
Top 5 Killers of Innovation!
What stands in your way?
HDTV - High Def. Total Vision Where are your Blind Spots?
Connect the dots! See the big picture!
If your Mobile Strategy is unclear, you may be
missing key pieces. Get a holistic perspective.
New Series for 2013
The 'Disruptive Innovation Meteor' named MOBILE has struck the world's of retail payments, banking and marketing. Firms wanting to survive, compete and win in this new environment must adapt by embracing disruptive innovation or risk becoming irrelevant or extinct. Read story

Disruptive Innovation and Dysfunctional Dinosaurs
image source:
Copyright 2012. All rights reserved, Mobile Wallet Media, Inc.      News & Opinion on the Future of Mobile Payments & Commerce!
Sponsor Spotlight Coming Soon! >>
State of Mobile Payments Prior to Money2020: Gaining Ground, Fragmented
Enter code MWMDISC for 10% off (thru July 26)