Copyright 2012. All rights reserved, Mobile Wallet Media, Inc. News & Opinion on the Future of Mobile Payments & Commerce!
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PayPal + Discover = Dynamic Duo that could also be THE Disruptive Duo!
The key to commerce shall be the seamless completion of the value and convenience chain for consumers and merchants alike.
How may Google, Facebook and First Data disrupt Daily Deals? Will EVOLUTION lead
to REVOLUTION? How about M&A?
Can one live on deals alone?
PayPal, Google Wallet, ISIS, Square & more. What are the barriers to adoption and how they may be overcome?
Where will payments be in 2020? Will mobile over take cards & cash? Learn how a 'Secure, Social & Rewarding' wallet will disrupt it all?
NFC is Tortoise and the 2D Bar Code is the
hare. Retailers, simplify the myriad of choices!
Learn how DISRUPTION is RIPE for 2013!
Cause Commerce can set you apart! Learn what it is, why it will soon be, non-optional, and how it will add to your Social Brand.
Loyalty LIKE Never Before!
Companies and leaders, to remain relevant and profitable, must embrace innovation or risk becoming irrelevant or extinct.
Top 5 Killers of Innovation!
Connect the dots! See the big picture!
If your Mobile Strategy is unclear, you may be
missing key pieces. Get a holistic perspective.
By Randy Smith,
Mobile Wallet Media
October 5, 2012
About Mobile Wallet Media
Mobile Wallet Media is a news media, analyst, marketing and consulting firm focused on the future of mobile: payments, marketing, loyalty commerce, security, prepaid, virtual currency, daily deals and the convergence of them all with social and local. The Chief Editor, Randy Smith, was the primary founder, inventor and former CEO of MobilePayUSA, a TechCrunch Disrupt Startup Alley Winner.
The convergence of Social & Rewards is here!
Learn how Top of Mind & Automation will rule! Maximize, Mobilize & Unify Ads & ROI!
Mobile Wallet Media is a news media, analyst, marketing and consulting firm focused on the future of mobile: payments, commerce, daily deals, security, loyalty, marketing, prepaid cards, virtual currency and the convergence
How PayPal Mobile Check-In Works
Users login to their PayPal app and tap on the local button. The stores that accept PayPal Here will be displayed in order of proximity via GPS. Users are required to post a picture, which is displayed on the mobile screen of the store screen and the ipad or tablet screen used by the cashier. Users pull down the 'floating pin' on the store sceen to check-in to a store and authorize payment. At checkout the user tells the cashier they are paying by phone and shows the phone screen to the cashier. Next the cashier selects the PayPal Here option on the ipad or tablet. The cashier then selects the picture that matches the picture displayed by the customer and hits the authorize payment button. In about as fast as a normal credit card transaction, the cashier will receive a confirmation of payment notice on their phone and soon after a confirmation notification will also appear on the user's phone.
Is PayPal Check-In Secure and Will it Scale?
PayPal's Check-in service does seem to be secure and it may be as fast as the scan of QR code or tap of an NFC-equipped phone unto NFC-terminal. But does PayPal's Check-In provide a service that is scalable to integrate across the board with the myriad of POS systems? This service seems to be facing much the same problem as Pay with Square (see article I wrote on this). Will in the end a service much more like Apple's Passbook or one they are piloting in the UK be a Mobile Wallet service that is more scalable for PayPal? Whatever service PayPal ends up using, thus far they are innovating in Moneyball-like fashion and I hope they never stop innovating.
The Future of PayPal, Discover and Mobile Wallets
PayPal has been making progress in leaps and bounds and the partnership with Discover is perhaps the biggest news the industry has seen in some time. But are they taking full advantage of this deal? The partnership with Discover sets the stage for paradigm shifting innovation for an instantly scalable Mobile Wallet solution as well. They will need to discover and deliever a solution that may accomplish this. PayPal is so very close to being right on target to deliver "The Solution" that is software and hardware agnostic at POS, completely cloud based and may also engage with NFC down the road.
In a recent article (NFC and 2D Lead the Way to Scale Mobile Wallets, but is there a Black Swan?), soon after the PayPal /Discover deal was announced, I spoke about how PayPal might leverage this partnership more. Also, be sure and read another former article (A Glimpse of PayPal Mobile Payments for USA in UK?) about how PayPal may partner with POS software vendors like Micros. To add to the picture of possibilities read week 1 of 7 of The 7 S's Required for Success in Mobile Payments.
And lastly, will there be yet another mega-partnership that could propel them both forward even further? How about with Facebook, MCX or Pinterest?
Their future is so bright here that ya gotta wear shades! That is unless they fail to capture key partnerships and fail to BEST LEVERAGE their assets. One thing is for sure if Discover and PayPal fail to do to so, I'm sure Apple, Amazon, Visa, Mastercard, AMEX, Google, Microsoft or MCX will be sure and pick up the pieces of the puzzle they failed to acquire and assemble.
I think we've only seen the tip of the iceberg here. Discover was once the 'New kid on the block,' as was PayPal. Now both are firmly established as the number 4 and 5 players in payments. These two companies have incredibly complimentary strengths. Discover has much room to grow and PayPal has always been the innovator and wants to expand it's presence from the online to the physical world. Their current partnership is one that is mutually beneficial. PayPal rides the rails of Discover's acceptance in the real-world stores and Discover taps into PayPal's Digital Wallet, alternative payment methods and their as 110-million+ regular users and 9-million+ merchants.
IF they can figure out how to BEST LEVERAGE each other's strengths, they could both DOUBLE their market share in as fast as 2 YEARS!