By Randy Smith,
Mobile Wallet Media
August 21, 2013
About Mobile Wallet Media
Mobile Wallet Media is a news media, analyst, marketing and consulting firm focused on the future of mobile: payments, marketing, loyalty commerce, security, prepaid, virtual currency, daily deals and the convergence of them all with social and local. The Chief Editor, Randy Smith, was the primary founder, inventor and former CEO of MobilePayUSA, a TechCrunch Disrupt Startup Alley Winner.
Media Partners
Page 2 of 2

And last but not least PayPal is a looming giant on the verge of reinventing itself. Last year they partnered with Discover to ride it's rails and issue it own cards.

John Salyer, of PayPal stated "The most significant thing we did is to partner with Discover. It locks us into the ecosystem. We are establishing a baseline for ubiquity. We are still saying we don't have it all figured out and are open to talking with anybody in the space." Just last week PayPal announced a partnership with Mercury and just yesterday announced a partnership with Micros, which leads me to believe they are heading down the road akin to LevelUp.

However it appears PayPal has not yet fully leveraged their partnership with Discover for use with mobile payments. If they only simply adopted my invention I revealed a couple months back using an open-loop payment card to initiate (spoofing, not using actual payment card) mobile payment transactions in the cloud, PayPal and Discover could be a Dynamic Duo that would be hard to beat. It would enable speed of deployment and cost savings for integration unparalled in mobile payments to date. Of course there is much more to success in mobile payments. It takes the merging loyalty, gift, social, security, coupons, offers all into a nice convenient and simple to use app.

PayPal has potential to really crush much of the competition in the mobile payments space if they can develop a roadmap using a "Mobile payments Card" and through partnering with the top tier POS systems. They have also aligned with 50 of the top acquirers in the nation. If PayPal adopts LevelUp's playbook and adds mobile gifting via social media, look out. But like Apple today, without Steve Jobs, can they still execute in deploying new innovation?

Page 1
Our SuperCommerce Series
Search, Social or SuperCommerce?
The key to commerce shall be the seamless completion of the value and convenience chain for consumers and merchants alike.
How may Google, Facebook and First Data disrupt Daily Deals? Will EVOLUTION lead
to REVOLUTION? How about M&A?
Daily Deals Manifest Destiny
Can one live on deals alone?
Tour D' Mobile Payments
Mobile Wallet & Main Street
PayPal, Google Wallet, ISIS, Square & more. What are the barriers to adoption and how they may be overcome?
AUG
SEPT
SEPT
The Future of Money
See the 2020 Vision!
Where will payments be in 2020? Will mobile over take cards & cash? Learn how a 'Secure, Social & Rewarding' wallet will disrupt it all?
Bridging the POS GAP
Disruption is Overdue!
NFC is Tortoise and the 2D Bar Code is the
hare. Retailers, simplify the myriad of choices!
Learn how DISRUPTION is RIPE for 2013!
OCT
OCT
Greed is NOT GOOD!
Cause Commerce IS!
Cause Commerce can set you apart! Learn what it is, why it will soon be, non-optional, and how it will add to your Social Brand.
NOV
Loyalty LIKE Never Before!
SuperCommerce is Seamless!
The convergence of Social & Rewards is here!
Learn how Top of Mind & Automation will rule! Maximize, Mobilize & Unify Ads & ROI!
NOV
Companies and leaders, to remain relevant and profitable, must embrace innovation or risk becoming irrelevant or extinct.
Top 5 Killers of Innovation!
What stands in your way?
HDTV - High Def. Total Vision Where are your Blind Spots?
Connect the dots! See the big picture!
If your Mobile Strategy is unclear, you may be
missing key pieces. Get a holistic perspective.
AUG
DEC
TM
New Series for 2013
The 'Disruptive Innovation Meteor' named MOBILE has struck the world's of retail payments, banking and marketing. Firms wanting to survive, compete and win in this new environment must adapt by embracing disruptive innovation or risk becoming irrelevant or extinct. Read story

IF YOU FORGOT WHAT INNOVATION LOOKS LIKE
WATCH IPHONE'S FIRST COMMERCIAL BELOW . . .
Disruptive Innovation and Dysfunctional Dinosaurs
image source: abcnews.go.com
Copyright 2012. All rights reserved, Mobile Wallet Media, Inc.      News & Opinion on the Future of Mobile Payments & Commerce!
Sponsor Spotlight Coming Soon! >>
Financial Mobility Summit: Wrapp, LevelUp & Gyft are Mobile Payment Stars
Enter code MWMDISC for 10% off (thru July 26)